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As tequila expands globally, Michael Jordan joins “his closest friends” Derek Jeter and Serena Williams.

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Michael Jordan expands the Cincoro Tequila team with athlete investors like Serena Williams and Derek Jeter, aiming for global growth.

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Cofounders gather at Jordan’s Florida golf course to strategize and taste-test, emphasising the brand’s legacy and camaraderie.

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Cincoro Tequila plans international expansion into Europe, Asia, and the Middle East, targeting key markets for premium spirits.

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New 375 mL bottle size for Blanco, Reposado, and Añejo offerings to cater to diverse consumer preferences, starting in May.

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Emilia Fazzalari, executive chairperson, cites increasing global demand for premium tequila as a driving force behind team expansion.

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Tequila market sees significant growth, with sales reaching $6.5 billion in 2023, rivalling American Whiskey and approaching Vodka revenues.

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Cincoro's approach emphasises quality, friendship, and shared experiences, resonating with consumers and investors alike.

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Strategic partnerships with high-profile athletes enhance brand visibility and credibility, fueling Cincoro's journey towards greatness.

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