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 Korean franchises eye Japan, riding high on K-food trend

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 Korean food and beverage companies are entering the Japanese market to benefit ,,,

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 on the expanding popularity of Korean cuisine in the neighboring country and a saturated domestic market.  

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 Japan has 19 Korean cuisine franchises with 133 locations in 2023. After the US, Vietnam,,,

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 and China, Japan was the fourth most preferred destination for Korean franchises, according to the state-run Korea Agro-Fisheries & Food Trade Corp.  

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 Mom's Touch and Kkanbu Chicken, Korean burger and Korean-style fried chicken chains, joined the Japanese market this year.  

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 In May, Hollys Coffee, a leading specialty coffee business, will launch its first Japanese location.  

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 One reason for international expansion is a saturated domestic market.  

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 The growth rate peaked in 2021 with 5,661 new openings, rising 34.5 percent, then declined to 11.4 percent in 2022 and 8.1 percent in 2023.  

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