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Nike's contentious new ‘Just Do It’ campaign introduces changemakers.

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– Kaepernick, absent from the NFL for two years, featured in Nike's 'Just Do It' campaign, endorsing social justice.

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– Nike's "Dream Crazy" commercial, narrated by Kaepernick, set to air during the NFL’s opening game.

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– Kaepernick's 2016 anthem protests sparked controversy but aligned with Nike's social justice stance.

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– Backlash against the campaign led to a drop in Nike's share price, yet experts note overall positive response.

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– Kaepernick's tweet generated over $43 million in media exposure for Nike, according to Apex Marketing group.

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– Despite criticism, the campaign reportedly attracted millennials to invest in Nike stock.

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– Nike's 'Just Do It' campaign also highlights other changemaker athletes like Serena Williams and LeBron James.

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– Nike aims to rejuvenate 'Just Do It' for a new generation, emphasising the power of risk-taking and belief in oneself.

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