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Olivia Dunne’s NIL Dominance Overshadows Bronny James’ As He Continues To Swim in Deep Waters With $582K Lo

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Olivia Dunne is on the verge of being the undisputed leader in the area of NIL earnings, just a million dollars away.   

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The LSU gymnast may have benefited from Bronny James' decline in NIL value, which has helped her land deals with major brands and amass a large number of admirers on social media.  

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With a NIL worth of $3.7 million, Livvy was third in the rankings just over two months ago.   

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Even though her numbers didn't change much, she moved up to second place since the son of NBA legend LeBron James lost $582K.   

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This enormous leap exemplifies how the cutthroat world of college endorsements is full of unexpected turns.  

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Well, with a whopping $5.9 million in 2023, Bronny James was the undisputed NIL value champion.   

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But with a heart episode in July 2023, his career hit a slump. His NIL valuation fell to $4.5 million while he was out of action for nearly five months for his rehabilitation  

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When Bronny got back to the team in December, they weren't good enough to make it to March Madness.  

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