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Taylor Swift's Eras Tour and Its Global Conquest

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The pop star's landmark career-spanning performance has become the talk of the summer, drawing huge crowds and exceeding expectations in a way that seemed impossible in this disjointed era.

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There was already a flurry of excitement surrounding Taylor Swift's record-breaking Eras Tour as she arrived in Los Angeles this week.

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News outlets raved about the $100,000 bonuses she had doled out to her workers. She was asked by politicians to delay her concerts in support of the striking hotel employees.  

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Ticket prices for the scalpers were three grand and over. Furthermore, the quantity of friendship bracelets was incalculable.

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The pop star's tour has been an economic and cultural phenomenon, and it is now wrapping off its first North American leg with six concerts at SoFi Stadium outside of Los Angeles.  

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The music industry had previously written off Swift's ability to achieve the same level of media saturation and generation-defining hits that Madonna and Michael Jackson enjoyed in the 1980s as being impossible to achieve in the fragmented 21st century. 

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With his wife and small girls in tow, Billy Joel compared Swift's performance in Tampa, Florida, to the phenomena of Beatlemania.Beyoncé, Bruce Springsteen, Morgan Wallen, and Drake all have summer tours,  

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But Swift's stands out—both in terms of attendance and the amount of attention it receives in the media. Pollstar, a trade newspaper, estimates that Swift, 33, has been selling around $14 million in tickets each night, even though neither  

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