Burst
Burst

The Taylor Swift Effect

Burst
Burst

Fandoms are a significant economic force. These activated communities can have a significant impact on sales and company.  

Burst
Burst

Taylor Swift's "The Swift Effect" demonstrates her remarkable ability to increase sales and engagement simply by turning there.   

Burst
Burst

She is currently dating Kansas City Chiefs tight end Travis Kelce, and other players—both on and off the field—are reaping the benefits.   

Burst
Burst

Among the great winners is the NFL, which has tried—often unsuccessfully—to grow its female fan base. They've been chastised for "shrink it, pink it,   

Burst
Burst

where they just made male-fitting jerseys smaller and pink for women, and for attempting to attract women with internet recipes for "homegating."   

Burst
Burst

the most for a Sunday night game since the last Super Bowl—with much of that gain coming from young women. Her presence also increased sales of her beau's No. 87 shirt by 400%.   

Burst
Burst

In addition, viewership reached a new high, with a 53% rise in female viewers aged 12 to 17, a 34% increase in female viewers over 35,   

Burst
Burst

and a 24% increase in female viewers aged 18 to 24, compared to the season-to-date average for Sunday Night Football. Swift's admirers,    

Burst
Burst

known as Swifties, now appear to be supporting Kelce as well. This crossover is clearly very profitable, and with so much scoring happening off the field,   

Burst
Burst

it's worth looking into it extensively so we can figure out how to replicate it. Fanbase cross-pollination involves three critical steps: attracting fans, retaining fans, and engaging fans.   

Burst
Burst

4 Zodiac Signs Who Have Childish Heart 

for more webstories